How to Attract More ‘Right Fit’ Leads at the Top of the Funnel
Marketers, do yourself a favor and think outside the MQL box. It’s a dated and irrelevant concept that has outlived its usefulness. Sales doesn’t care about it, your board shouldn’t, and neither should...
View ArticleMarketing Automation: Extending Your Sales Team’s Efforts
For a sales rep, converting a list of cold leads to new business opportunities takes a ton of time and effort. Being a sales rep myself, there is nothing more frustrating or distracting than getting...
View ArticleThe Multiple Faces of Lead Scoring: Behavioral, Demographic and Technographic
Prioritization of leads takes significant time ‒ unless you have a sound lead scoring strategy in place. Your sales team can spend countless hours sifting through names and making educated guesses at...
View Article7 Must-Haves Before Starting to Build Your Lead Nurturing Automations
Launching a successful lead nurturing campaign can seem like an intimidating task. These campaigns often have many moving parts and usually require participation and sign-off from different teams...
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